Blog | Page 5 | Apptuse

Thu Sep 04, 2014

7 ways to Optimize your Mobile Strategy

To make good decisions about mobile, you need to know how your audience is trying to ‘reach’ you online. The customers start their journey looking for you on their mobile browsers. If you don’t have a mobile optimized site, you are already missing out the audience. If you have your mobile optimized site, it’s time to take a step forward and get your mobile app. You app is sure to keep you in a long-run of m-commerce provided you have the right audience and a good mobile strategy.

Thu Aug 28, 2014

Metrics for measuring the success of a mobile app

At one time counting the number of downloads was sufficient to evaluate the success of an app, but that’s no longer the case. Download numbers do not necessarily reflect the actual number of people using the app. Here are a few metrics that can help examine the success of your app. Let’s have a look at them: 1. Number of downloads: Number of people who have downloaded the app. But a download by itself does not equal an engaged user.

Tue Aug 26, 2014

5 Ways to Boost your Shopping Cart Conversion Rates on Mobile

E-commerce and M-commerce are at an all-time high now. In the past few years there has been a steep rise in the online transactions. The difficult part is to prevent them from abandoning the transaction. Cart abandonment happens due to many reasons, we show you a few ways to decrease this. Here are a few tips to increase the conversion rate: Quality product images One of the most important element of selling products online is product images.

Thu Aug 21, 2014

5 reasons to focus on M-Commerce

Smartphones have made shoppers smarter than ever and tablets offer a rich shopping environment. Business owners need to understand what m-commerce can do for their businesses. Here are a few reasons why mobile commerce is the right approach for your organization in the long-term: Convenient shopping across all devices As of today, a quarter of internet traffic comes from mobile. People choose to browse the web through their mobiles or tablets whenever they are on the move as a part of their regular habits.

Wed Aug 20, 2014

7 Myths about Mobile Apps for Small Businesses

A lot of small businesses have been following large businesses and created mobile apps for their customers, but there are a few who are still holding out. So, what is it that’s holding back these small businesses from creating their mobile apps? Here are a few myths about mobile apps: Mobile apps aren’t really necessary Many small businesses assume that they are well-known among consumers and so a mobile-app will be waste of time and money.

Mon Aug 11, 2014

Powering mobile commerce with Geofencing, Behavioral targeting and Coupons

The smartphone plays a key role throughout the day for the targeted on-the-go customers, and so businesses now need to be an active participant in mobile marketing. In fact, mobile apps plays a key role in gaining a competitive advantage with mobile-shoppers. Geofencing Geofencing is a technology that defines virtual boundary around real-world geographical area. It is not a new concept, but as our society becomes increasingly mobile, developers and enterprises are realizing the added value that Geofencing can bring to their businesses in terms of increasing ROI on marketing campaigns, driving traffic and therefore sales.

Thu Jul 31, 2014

New Feature: Promote notification bar

We are launching a new feature which will enable your website visitors to know about and download your app. These notifications will pop-up and nudge your visitors to go the the respective app stores and get your app on their phone. How do I access this feature ? You can access the Promote option under the Audience tab in your admin panel. What exactly does this do ? On clicking the Promote option, your will need to add a few details.

Fri Jul 25, 2014

New Feature: Advanced Statistics with Google Analytics and Flurry integration

As store owners and managers, we all know how important it is to understand customer statistics. Wouldn’t it be great if your app could analyze all your visitor traffic, make a visual assessment of how customers interact with your pages? With the new Statistics feature you can do just that. Where will it appear ? You can access the Statistics option under the Audience tab in your admin panel. Here you can enter the UA code (Web property ID for Google Analytics and Flurry ID in case of Flurry).

Mon Jul 21, 2014

Instant iPhone and Android Apps for your ecommerce website

We have been building companies in the ecommerce space for over 5 years. We know that most e-commerce websites are seeing between 30 - 60% of traffic coming from mobile devices. However, we felt there was a disconnect between mobile shopping conversion and the traffic that is generated through consumer adoption of mobile devices due to the unpleasant mobile shopping experience. So we take it as a opportunity to bring to you a mobile commerce solution that is elegant, native and intuitive, with additional features that let you boost your sales on mobile devices.